Our Marketing Approach

What Is Pay Per Click or PPC Marketing?

Everyone’s heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This maybe your first lesson in PPC marketing, with panama digital marketing we hold your hand will teach one step at time everything you need to know about PPC and how to make it work for you.

Firstly, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Every time your pay per click ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

The key is have robust search engine marketing strategy that makes the most out your pay per click campaign backed up with a comprehensive SEO approach.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organize those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimal for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leads to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

Google AdWords is the most popular PPC advertising system in the world. The AdWords platform enables companies to create ads that appear on Google’s search engine and on many other Google properties.

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculation by the multiplication of two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential buyers at a cost that fits their budget. It’s essential a kind of auction. The below infographic projections how this auction system works.

Pay Per Click Experts

Panama Digital Marketing is one of the top search engine marketing firms located in Panama. We value integrity honesty and loyalty. We stop at nothing to help you realize all your digital marketing endeavors


M. Edward O'Shea

Founder & CEO

Mark O'Shea has been studying marketing and specializing in Online marketing for over 13 years.

Mark grew on Long Island New York, and attended Culinary school after high school before moving back to New York.

After conquering the New York Culinary scene Mark moved back home to East Hampton Long Island to help with a family business. He soon realized how important marketing is and if the family were to survive the highly competitive construction scene out in the hamptons we would have to learning to market our services.

Mark spent the next 13 plus years to present learning everything about marketing possible. Focusing on digital marketing as it is the wave business today survive. Hiring the best business coaches and mentors, and traveling all over the country to train with some of the best Internet marketers in the business, like Ryan Deiss, Dan Kennedy, Rhadi Ferguson and many others.

After building the family business to six figures inside 18 months Mark discovered his passion for taking small local businesses and helping them level the playing field to compete with the big boys.

Having studied Web and graphic design Mark started a small but solid local online and social media marketing firm.

Now taking things to another level Mark is here for you and you all your online marketing needs for m email automation to seo and webdesign. Call today to get your free search engine marketing consultation

Need PPC Marketing For Your Business?

Ask us how pay per click marketing can help you with your online marketing goals and increase you ROI today call us!